ENG302 Grand Hyatt Dubai Business Communication Paper
My major is Management Information System
I would like to work in Dubai
Audience Profile
For this assignment, you are asked to select a company in your field in which you have an interest. This can be a company where you see yourself working in the future, a company for which you have worked in the past, such as in an internship, or a company with which you expect to one day communicate. Through research, you will explore and analyze communication practices and organizational culture.
The company you select will be the audience for the informative message, negative message, and persuasive message assignments in this course.
In order to develop strong you-attitude, positive emphasis, and persuasive strategies in those future messages, an analysis of the intended audience is necessary. The goal is to understand the unique communication conventions within your field and the communication culture of your chosen company.
To begin your understanding and analysis, conduct research to understand your chosen company’s organizational culture and communication practices. Consider company history, social media presence, press releases, company profiles or “about us,” and any other information that might help you understand how this company communicates with employees, between employees, and with the public.
To complete this assignment, use a minimum of three outside sources to support your answers to the questions provided below:
Industry:
Company Name:
List a minimum of three sources that provide information regarding this organization’s culture. (Use APA or MLA format.) After each citation, discuss why you believe each source to be credible.
Identify the industry in which the organization operates. Explain how they fit into that industry?
Describe the organization’s history and/or mission statement.
What are the organization’s goals? Is the organization need-centered (providing a product or service) or client-centered (providing a solution to a problem).
Describe the avenues through which the organization presents itself and communicates with the public. (e.g. social media presence, press releases, annual reviews, white papers)
For what purposes does the organization use those avenues of communication? (e.g. brand awareness, growing community, direct line to clients)
Review the language that is used by and about the organization. Discuss the reasons for that language. What type of ethos or persona is the organization is attempting to project to the public? Is that persona successful? Provide reasoning for your answer.
Where is this organization located? (Consider headquarters as well as smaller hubs.) Why did they choose that location? Is there an industry influence there? How do you think that location might affect their communication channels and practices?
Based on your research and conclusions what assumptions can you make about the organizational culture.
The supporting material for this assignment is primarily Chapter 2: “Adapting Your Message to Your Audience.”
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Attachments
20190524035412engl203_ch.2_ (314 kB)
20190524035656engl203_audience_profile (142 kB)
