MHS5010 Capella Texas Tech University Health Sciences Center TWOS Analysis
Overview
Prepare a TOWS matrix (1-2 page grid) that summarizes a health care organization’s threats, opportunities, weaknesses, and strengths. Then, write a 4-5 page analysis highlighting key findings from the TOWS matrix. Finally, create a 1-2 page draft strategic plan that describes four strategies for the organization to pursue, based on your findings from the first two assessments.
Note: Each assessment in this course builds upon the work you have completed in previous assessments. Therefore, you must complete the assessments in the order in which they are presented.
An essential element in evaluating a health care organization’s overall strategy entails examining the company’s resources and competitive capabilities. Are they sufficient to allow the organization to pursue the best market opportunities, while minimizing external threats?
The most widely used tool in conducting this evaluation is a TOWS matrix. A well-executed TOWS analysis provides the basis for crafting the organization’s strategic plan. A key difference needs to be addressed here. SWOT (strengths, weaknesses, opportunities, and threats) analysis has been a popular way to display pertinent external issues and internal strengths and weaknesses. This type of analysis involves listing the organization’s strengths and weaknesses and perceived external opportunities and threats. SWOT, however, does not provide much insight into what strategy decisions might result from the list of strengths and weaknesses and opportunities and threats. As a result, the TOWS matrix (threats, opportunities, weaknesses, and strengths) was developed to provide a better way to develop and evaluate specific adaptive strategic alternatives.
This assessment provides an opportunity for you to complete a TOWS matrix and corresponding analysis, as well as draft a high-level strategic plan based on your TOWS matrix.
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
Competency 1: Analyze organizational structure, design, culture, and climate in relation to environmental forces.
Competency 2: Develop a strategic organizational plan that provides human and financial resources to support targeted organizational outcomes.
Competency 3: Recommend an organizational structure and design to optimize a strategic plan.
Competency 4: Communicate in a manner that is scholarly professional, and consistent with expectations for professionals in health care administration.
Incorporate methodologies from the knowledge-economy management approach in a strategic plan.
Integrate recent strategy management research findings into a strategic plan.
Synthesize operational and financial components into a strategic planning process.
Determine the organizational structure that best facilitates a chosen strategy.
Create a clear, concise, well-organized, and professional TOWS matrix analysis and strategic plan draft.
Apply proper APA formatting and style guidelines to citations and references.
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Attachments
20190608030333assignment_instructions (21 kB)
20190608030337tows_matrix_analysis_and_strategic_plan_scoring_guide (102 kB)
20190608030353cf_common_strategies_and_goals (36 kB)
20190608030353cf_tows_analysis_worksheet (35 kB)
