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CCBC Care First Blue Cross and Blue Shield Case Study Discussion

Jun 7, 2022 | Writing,The Community College of Baltimore County

Jun 7, 2022 | Writing,The Community College of Baltimore County

CCBC Care First Blue Cross and Blue Shield Case Study Discussion

Research five different genres from Carefirst Blue Cross and Blue Shield. Genres could include examples of emails, memos, job ads, websites, mission statements, social media feeds, etc. identify each type of genre. What genre is it? What are the general conventions associated with this genre. Why does your discourse community adopt this genre for the purpose of spreading information to members? How do they exploit this genre when communicating with its discourse community? What is the purpose of the piece! Who is the target audience! What information does it present? How do we know it is a part of your discourse community, content? Perform a rhetorical analysis of each genre. Use Swales 2017 for reference. Provide textual evidence with in text citations (quotes, paraphrasing, etc) to support your analysis. Find a source that was written about your selected company by those external to the discourse community ( news story, competitor) what genre is it? Where did you find it? What is it’s purpose of it? What information does it present? Who is the target audience? Perform a rhetorical analysis of the piece using textual evidence to support your analysis. In conclusion reflect on how the company is communicating with its d

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