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1. Watch the Ted Talk : The post-crisis consumer
2. Read Case Study: Wisconsin Cheese Develops Global Following
http://contentmarketinginstitute.com/2012/04/wisconsin-cheese-content-marketing-case-study/
3. Explore the website EatWisconsinCheese.org
4. Initial Post
What was so different about marketing today as opposed to the past? Where do you see marketing going in the future? Why should we care about consumer behavior and the rapid changes in their behavior?
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