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Auckland Institute of Studies Starbucks Retail Management Paper

Jun 7, 2022 | Business Finance,Auckland institute of studies

Jun 7, 2022 | Business Finance,Auckland institute of studies

Auckland Institute of Studies Starbucks Retail Management Paper

1 Executive Summary
Provide a comprehensive summary of the following
topics highlighting only the key points, should not be
more than one page:
Review of retailer’s retail strategy
Conclusion (agreements/ disagreements or
similarities/ differences)
Recommendations (3 areas of improvement)
Q(2) Retail format of Starbucks (10 marks)

Discuss two (2) contemporary retail trends of
Starbucks New Zealand based on any of the followingretail mix strategies:
• Store design
• Visual merchandising

(3) Technology-empowered customers
Analyse two (2) benefits and two (2) challenges facing
Starbucks from technology-empowered customers.

Q4 .Provide an overall summary based on Starbucks retail strategy and their plans to satisfy the New Zealand
target market needs in terms of:
• Customer communication
• Contemporary retail trends
• Technology-empowered customers.
Q5
Due to rapid adoption of new technologies, today’s
customer is empowered to be “always connected”.
Recommend three (3) areas of improvement to
Starbucks to enhance customer communication by
incorporating contemporary retail trends for the
technology-empowered customers in New Zealand.

Use APA referencing and plagiarism free

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