BUS343 Ashford University Coca Cola Global Marketing Strategy Discussion
Question Description
1.
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Watch the two videos on Coca-Cola’s global marketing strategy, below.
Then, based on the videos and your readings in Chapters 5 and 6,
explain what these international marketing campaigns reveal about
Coca-Cola’s international marketing strategy. In addition, describe how
they accommodate the aspects of culture and political environment.
Your initial post must be a minimum of 300 words, and be supported by at
least one professional or academic source. Your post must also be
organized using APA style headings as outlined in the Ashford Writing Center
2.
Read Case 2-2, Cultural Norms, Fair & Lovely, and Advertising. Then, address the following questions.
Question #2 from the case: Is it ethical to exploit cultural norms and values to promote a product? Discuss
Explain the cultural and societal issues that would be important toconsider when developing a specific marketing strategy for this product.(Refer to your readings in Chapters 5 and 8 for support.)
Describe the legal considerations that should be kept in mind whenpromoting this product. (Refer to your readings in Chapter 7 forsupport.)
Your initial post must be a minimum of 300 words, and be supported by
the textbook. Your post must also be organized using APA style headings
as outlined in the Ashford Writing Center
textbook: Cateora, P. (2016). International marketing (17th ed.). Retrieved from https://redshelf.com/

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