BCOM321 Indiana University Coca Cola Capital Investment Improvement Business Proposal
Question Description
BCOM 321 Individual Term Paper
Assignment
Write a business proposal for an improvement initiative that you feel will greatly benefit your organization. The overall length should be 8-10 pages.
Overview of the Process
Choose an actual existing organization:
Choose an initiative to propose:
Craft a well-supported document that will persuade the organization’s decision makers to adopt your proposal.
It may be public or private, for profit or non-profit, manufacturing or service, the choice is yours as long as the organization exists and you are able to acquire fundamental business intelligence regarding the organization. Acquiring fundamental business intelligence usually requires either firsthand experience with or access to the organization or that the organization has an established presence on the internet.
New product or service
Capital investment (equipment, technology, or real estate)
Market expansion (expanding geographical region or customer demographic)
Expanded employee benefits (enhancing services, benefits, or income of employees)
Realignment of organizational vision and mission
Content Areas
Cover
Executive Summary
Table of contents
Proposal
Background statement (Introduction)
Statement of opportunity
Objective
Scope of work
Clear understanding of practical challenges the initiative faces
Resources needed
Cost-benefit analysis
Management/project plan
Summary/Conclusion
Optional attachments (charts, tables, supporting documents)
Individual Term Paper Rubric
Form
Correct grammar, punctuation and spelling
Clear organization and expression of ideas
Visually appealing and readable
Addresses major content areas
Function (clearly accomplishes each of the following)
Describes clearly what you propose to do
Presents logically and persuasively why you propose to do it
Provides legitimate benefits the organization will receive from doing it
Outlines how you plan to do it
Content
Proposed initiative is clearly described
Stakeholders and their needs or expectations are clearly identified
Arguments are well supported through evidence and relevant comparison
Potential liabilities are identified and addressed
Costs and benefits are described and analyzed
Proposed scope of work is practical

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