Rasmussen College Promotion for New Products
Question Description
This week for your assignment, you will need to do the following:
Identify a company (real or fictional) and a developing opportunity (real or fictional) and select the business model that would be used to bring that opportunity to the public.
Be sure to address the following:
Why you selected that business opportunity
The opportunity’s potential
A similar product in the market and what business model is used to promote that product
What business model you would select to promote the product and why. Make sure to also discuss and include the pros and cons of the business models not selected
Below are guidelines for writing your paper:
Your paper should be at least 2 pages long and include at least 2 scholarly references from the Rasmussen Online Library. Scholarly sources include academic or peer-reviewed journal articles.
Integrate your own thoughts and ideas and connect them with research support using citations from scholarly references. Demonstrate your integration of research by including APA formatted in-text citations at key points throughout your paper.
Include an APA formatted title page and reference page.

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