JWI518 Strayer University Week 2 Marketing Campaign Proposal Discussion
Question Description
Week 2 Discussion
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Your Campaign Story
Duringthis course, you will develop a campaign proposal to market a newproduct or service. In Assignment 1, you will write a brief proposal forthe campaign. In Assignment 2, you will develop a slide deck to presentthe campaign proposal.
Thisweek’s discussion helps you prepare by selecting your company,indicating your new product or service idea, and exploring some ideasfor the brand story. Follow the directions below to get started:
Read the Assignment 1 Instructions
Choose the company or organization for your marketing campaign
Youmay select the company you currently work for (recommended), a companyyou used to work for, a non-profit organization, or aFortune 500 company
Indicate your idea for a new product or service that will be the focus of your marketing campaign
Briefly describe your product or service in basic terms:
What is the core problem that the product or service solves?
What are 2 or 3 key features of the product or service?
How does the new product or service align with the story and brand of the overall company?
What challenges or risks could the introduction of this new item potentially create for the brand?

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