BUS430 Strayer Union Pacific Railroad and Operational Strategy Discussion
Question Description
These are discussion questions.
Union Pacific Railroad
Research Union Pacific Railroad (you are encouraged to use a myriad of reputable sources, including the company’s website.) Perform an analysis of the social/demographic, technological, economic, environmental/geographic, and political/legal/governmental segments (as discussed in the textbook) to understand the general environment facing Union Pacific.
Describe how Union Pacific will be affected by each of these external factors.
Perform an analysis of the social/demographic, technological, economic, environmental/geographic, and political/legal/governmental segments to understand the general environment facing Union Pacific.
Describe how Union Pacific will be affected by each of these external factors.
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Operational Strategy
Choose two service companies with which you are familiar, such as Facebook, Amazon, and UPS. Apply Hill’s Strategy Development Framework to them.
For each company you chose, compare and contrast each sector of the framework and determine which key area(s) provide(s) a competitive advantage. Provide at least two examples to support your position.
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