1.How much capital should an organization invest in marketinganalyticaltools?
2.Are big data and marketing analyticaltools worththe investmentin any organization?Explain why or why not?
3.Do you agree with this case study? Explain why or why not?

1.Each assignment is worth 10points.
2.Each papermust be formatted to APA guidelines(please review the APA 6thedition manualfor compliance).
3.Times New Roman 12 Font (Use of ANYother font will result in a reduction of points).
4.The writing assignment must consist of a minimum of fourpages, which includes a cover page and a references page.
5.A minimum of 5 scholarlyreferencesin addition to the case study. Do notuse Blogs or Wikipedia, etc.(Use of ANYblog will result in a reduction of points).
6.Assignment questions are noted below.
7.All assignments are due before class as noted on the syllabus. Late submissions will notbe accepted.