ALY6100 Northeaster University Data Science Team Management Discussion
(1) Email-essay:
When you make a decision, it is critical to answer:
What is the desired outcome?
How will that outcome be measured / monitored?
For this week’s essay, you will write an email to your boss describing the desired outcome for the decision made in one of the cases (Salesforce, Netflix Prize, Netflix) and how that outcome will be measured. Specify:
what metrics/KPIs will be used and why
any targets for those metrics/KPIs
what it means if a particular metric goes up or down
what teams should have access to / be responsible for monitoring which KPIs
An example from previous session: ALY_6100_Week_5_Assignment_Email_Anita_Lok.pdf
Other requirements:
Use in line citations where appropriate
Include a reference list/bibliography
Minimum 2 references (including book and case study)
Minimum 300 words
(2) Slides: 2 Dashboard Mock-ups
This week in class we reviewed how companies track and visuals key metrics and KPIs in constantly updated dashboard. Based on this week’s email-essay and your knowledge of the Salesforce or Netflix case, mock up 2 project dashboards for two different teams monitoring the results of this project. For example, for Salesforce, you could make a dashboard for the executive team and the HR team.
You can use PPT, drawing or vector graphics software, or even hand draw the mock up (take a clear pic for your submission). Please submit your mock ups as one file, e.g. PDF or PPT.
If you need some help imagining what a dashboard mockup might look like:
Refer to example dashboards from Zignal Labs above
For websites, simple mock ups are called wireframes
An example from a previous session ALY_6100_Week_5__Recommendation_Anita_Lok.pdf
(3) Short Answer: Explain Dashboard mock-ups
For your short answer this week, you’ll describe your dashbaord mock-ups. Please include:
Definitions of the KPIs/metrics you included in your 2 dashboard mock-ups
Why you included each KPI/metric
Why a metric was on one or both dashboard
Why you choose to display the metric in the way you choose
Other requirements:
Use in line citations where appropriate
Include a reference list/bibliography
Minimum 2 references (including book and case study)
Examples are included below, tell me if you need any extra materials.
Video: https://www.youtube.com/watch?v=E91bGT9BjYk
Reading: https://www.perceptualedge.com/articles/visual_business_intelligence/save_the_pies_for_dessert.pdf
Example of dashboard: https://zignallabs.com/solution/communications-and-pr/ , https://zignallabs.com/solution/cco-and-cxo/
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