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Benefits of Functional Relationship of Value Proposition in B2B Paper

Benefits of Functional Relationship of Value Proposition in B2B Paper

I have finished the literature review and 3 interview questions. Need the tutor to fill in 2300 words to complete the report. I will send the tutor the files after I confirm him/her.
Kurt Lewin proposed that “there isnothing so practical as a good theory” (Lewin 1951). Itis
withthis in mind the purpose of this module is to critically explore and evaluate
academictheories and concepts within a real-world context.
Thiswill be accomplished by the on-going development of a critical portfolio inwhich
participantscompare, contrast and critically evaluate the potential linkages, tensions
andcontradictions between a chosen academic conceptual framework and its lived
experience.
The module takes an “˜actionoriented’ approach encouraging students to engage and reflect
on their own learning anddevelopment, in terms of both knowledge and self. Participants
have the opportunity to develop keyemployability skills by critically exploring, at both a
theoretical and practical level,concepts such as leadership, followership, cultural awareness,
creating and sustainingrelationships / networks, problem solving, decision making, and
enterprise / entrepreneurship.
This portfolio will be an individualpiece of work, with a 3,000 word count (+/- 10%) of critical
commentary.
Pleasenote this assignment must be seen as a distinct piece assessment, and should
not bebased on any assignments currently or previously submitted for assessment.
The Portfolio
A “˜Portfolio’ is a “˜collection ofwork’. Your portfolio should draw on your individualresearch
into people’s views, experience andstories and also draw on a range of theory from
appropriate academic literature.Secondary research data can also be used to support and
enhance the critical discussion.
From past experience the portfoliosachieving the higher marks were built on an on-going
basis through researching andgathering appropriate evidence to support analysis and
evaluation of the concept(s), emergingthemes and their application to the real world of
management and organisations.
Your portfolio should have anintroductory page which clearly sets out your focus i.e. key
questions / issues you will you befocusing on through the research project. What factors
have led you to choose the focus –your rationale?
The stronger portfolios will drawtheir research from a range of sources to introduce different
perspectives. However, what tends tomake these portfolios are the more thoughtful and
unique ways to introduce peoples’lived experience. Secondary research can be used to
compareand contrast these experiences.
Assessment
There are two forms of assessmentthat will be used during the module. On a frequent basis,
you will gain verbal “˜formativefeedback’ which will be derived to aid your learning. This
feedback is not recorded againstyour student record, but is to be used by you to improve
your work further. The second formof feedback is “˜summative’ assessment and will be the
gradeand feedback gained from the work you will submit at the end of the module
Formatof the report
Thisassignment is to be submitted as printed A4 sized hardcopy.
Include a title page on yourPortfolio, including:
the name of the assessment(Individual Portfolio), your name, your student id, module name
(The Real World of Management),module code (), your lecturer, and your
submission date. Following this, youare to include –
Introduction, including yourrationale for the research
Benefits and limitations the findingsof secondary research in a real-world context
Application and use of appropriateresearch approaches, tools and techniques to academic /
organisational contexts
From primary research, criticallyevaluate the role of managers as researchers
Draw on research, experience and appropriateliterature to evidence depth and breadth of
learning and development through anon-going Critical Learning Portfolio
References page
Appendicesof evidence of primary data collection
Finalsuggestions
– The assignment should be wordprocessed and1.5 line spaced. Do not (ever) use bullet
points (except on PowerPointslides!)
– Use Arial size 12 point (this fontand size) for your assignments.
– State the word count used in thePortfolio
– On each sheet, ensure you havepage numbers in the format “˜Page x of y’ – see the footer
in this assignment brief for anexample.
– All work, including the Referencespages should be referenced in Harvard style format
– Do not use Wikipedia, Google,Googlebooks or Yahoo – the former is not peer assessed
and the work is unreliable and thelatter are search engines.
– Do use contemporary academic textbooks and academic journal articles (newspapers are
notarticles); use post-year 2010 academic work.
1.Introduction/Focus 15%
Excellent use of the introduction to set up anappropriate initial focus ,rationale and scope for research project,
Introduces relevant context relating to theresearch
Questions/objectives in order to set upvery strong opportunities for critical depth of research ,analysis and learning
2.Data/Evidence building 20%
The portfolio draws on an appropriate rangeof research methods and sources to generate /gather and present relevantevidence/data for the focus
The ongoing capture ofevidence/data offers rich insight into the”real world ” of organization from multiple perspectives
3.Academic theory 20%
The portfolio draws on a wide range ofrelevant and strong academic sources.
Excellent use of research skills toidentify ,access and integrate literature / theory to enable multipleperspectives and support critical analysis and evaluation.
4.critical commentary 30%
Excellent and thoughtful application of arange of appropriate academic sources in line with the focus and themesemerging from the research .
Integrates critical commentary to analyse /evaluate links / tensions between theory and practice.
Excellent use of the closing sectionsynthesizing key elements of the significance of learning from the researchproject.
5.Structure / Layout 15%
Excellent use of techniques /design/layoutto create an engaging visual impact. Thoughtful structure creates acoherent and integrated portfolio . A clearcommunication style with consistent and accurate use of Harvard referencingformat.
A professional level of Presentation .
excellent use of independent study tomanage the research project , including effective self – evaluation of draftwork.
PROJECTTEMPALTE 3000 WORDS
Company – https://www.intaeroservices.com/contact
1 content page (include sub section as well)
2 introduction / Scope (1 PAGE)
Maintheme of study – CUSTOMER RELATIONSHIP MANAGEMENT
Rationalefor choosing this theme –
1topic of discussion – MAINTAINING RELATIONSHIPS IN B2B
Yourtheory Statement on this topic
Describeflow of assignment
Goal– EXPLORE WHETHER RELATIONSHIPS OR VALUE PROPOSITION IS MORE IMPORTANT IN B2BRELATIONSHIPS AND WHY
3.Literature review 2 -3 pages
Defenition (fromothers definition give your own definition)
Explanation ofterm/ theories
Criticism (whyagree or disagree with this point)
The lit reviewmust end with a Justification on why you need to do this research – a “˜gap’ inthe literature
2 to 3 pages
Include lots ofcitation from reputable authors.
4.Methodology/Evidence
Srtate your Research paradigm – Justify –interpretivism/positivism/Realism?
Briefly describe your methodology for collecting yourevidence
Primary evidence –interviews
Secondary evidence – studies conducted by others
Interview Questions – 3 Broad and open ended questions
These evidence should be used to support BOTH yourpros and cons Argument later.
5.Critical commentary
Argument for the theory statement
Argument against the theory statement
Use evidence found in earlier section in yourarguments
You can even criticize those evidence (e.g You canquestion their methods of data collection,biases ,sample size or samplingmethods , etc
Do Not come toconclusion Immdiately
The idea here is to provide a balanced and set ofarguments.
6.Conclusion
Your final position of each theory – overall do youagree or disagree ?based on the evidence you gathered
Weigh the pros andcons – Whichever side is greater , wins .use this to justify your finalposition.
Recommendations-Suggest how the problem should behandled, or directions for further research E.g. a survey
References
Harvard
Alphabaticalorder
Lotsof Reference
Extra Tips
Usepictures ,Infographics ,Tables ,Charts,etc where possible
Livelyand attractive design

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