1.The best pricing strategy is the one that satisfies a number ofdifferent variables and also meets the firm’s overall objectives. Indetermining price, a firm must consider things such as cost to producethe product, objectives, flexibility, competitive pressures, return oninvestment, market pressure level over product life, geographic terms,discounts, and allowances. A pricing method that works for a firm, maynot necessarily work for another firm within the same industry.

Identify the eight stages in the process of establishing prices? In your own words, briefly explain each step.
For what types of products would penetration pricing be more effective?
Why should marketers be aware of competitive prices?

2.Compare and contrast the four major types of marketing channels forconsumer products. Through which type of channel is each of thefollowing products most likely to be distributed? Why?

Oreo cookies
Cook’s champagne
Sofas
Books
New Vehicles

“Place your order now for a similar assignment and have exceptional work written by our team of experts, guaranteeing you A results.”