This assignment covers chapter seven, Strategy and Technology, and chapter eight, Strategy in the Global Environment.
Chapter 7 Questions
Describe standardization, format wars, and how standardization can lead to a format war.
Once standardization occurs, how does the industry benefit?
During a format war, describe how competition occurs and how a price war can take shape.
Define first and second movers. How do these two entities interact within and industry, and who learns what as the industry takes shape?
Chapter 8 Questions
Why do companies go global? Once a company has decided to go global what entry modes could the company leverage to break into the global market?
What additional benefits from economies of scale does a company receive from going global?
Describe the main strategies available to an organization going global. Describe why each strategy may be chosen.
What are the advantages and disadvantages of the different entry modes a company can use to break into the global market?
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