Typical marketing plans require marketers to assess their own sets of resources, evaluate the marketplace, determine their target market(s) and then create a set of reasonable objectives (goals) with an accompanying set of appropriate strategies and tactics to reach those objectives. For this assignment, you will create a simplified marketing plan for your own personal and/or professional brand, i.e., “Brand You.”
I will provide an overall assessment document of me, so you get to start this assignment with the idea. plus I will be willing to work with you the whole time to exchange info, but I want quality content please.
The rubric should be highly matched as well.
Simplified Marketing Yourself Planfor Personal/Professional Branding
– Marketing Yourself
“Brand image exists in the minds of the audience members.It’s the marketer’s job to shape that image accordingly.”
Typical marketing plans require marketers to assess their own sets of resources, evaluate themarketplace, determine their target market(s), and then create a set of reasonable objectives(goals) with an accompanying set of appropriate strategies and tactics to reach those objectives.
For this assignment, you will create a simplified marketing plan for your own personal and/orprofessional brand, i.e., “Brand You.” This could in itself be a daunting task, but fortunately,most of this has already been completed by you for you in previous class assignments.
Your Simplified Personal/Professional Marketing Plan must include the following elements:
1. Plan introduction and duration. This is a brief introduction to the purpose of the plan,including the duration of its scope (1 year, 2 years, 3 years, etc.). The duration must be for atleast one year.
2. Summary/synthesis of your personal raw materials. (This was accomplished as part ofyour Raw Materials Assessment.) Summarize and synthesize your personal raw materials in amanner that allows a reader to understand the opportunities and challenges that may face you asyou construct and develop “Brand You.”
3. Market segment(s) that are to be targeted. (This was accomplished if you completed theProduct/Audience Match assigned earlier in the semester.) This section should include anyrelevant portions from your Product/Audience Match Strategy assignment that would apply tothis particular marketing plan:
a) The potential target markets for your personal/professional brand (from “Part 1: ListCurrent Audiences” and “Part 4: List Prospective Audiences”).
b) Why these audiences are being targeted (from “Part 2: Importance of CurrentAudiences” and “Part 5: Importance of Prospective Audiences”).
c) What the people in those segments desire in a person, employee, boss, etc.; that is, theattributes of the ideal candidate to be courted by that market segment (from “Part3: What Current Audiences Want from You” and “Part 6: What ProspectiveAudiences Want from You”).
NOTE: Even though you will only mention in this document the target segments that areapplicable to this marketing plan, you must still include the COMPLETE Product/AudienceMatch Strategy assignment as an Appendix to this assignment.
4. Objectives/Goals for your brand. (Much of this was accomplished if you completed thePersonal Marketing Strategy assigned earlier in the semester.) List at least five clearlyidentified goals that have a measurable component and a time (deadline) component. Delineate
how each goal will be measured to ensure, eventually, that it has (or has not) been accomplished.You can have multiple-level objectives and combine this section with multiple-level strategiesfrom the next section if desired. The key is that all objectives must lead you to your overall goalof winning the hearts of your target audience(s).
NOTE: Even though you will only mention in this document any objectives/strategies that youfeel are relevant to this marketing plan, you must still include the COMPLETE PersonalMarketing Strategy assignment as an Appendix to this assignment.
5. Strategies and tactics designed to reach the objectives. (Much of this was accomplished ifyou completed the Personal Marketing Strategy assigned earlier in the semester.) Yourstrategies should have direct-line connections to the objectives they are designed to reach. Asmentioned above (in Part 4), you can combine this section with the Objectives or leave it as aseparate section. In either case, you must include a one-page figure/chart/image that depicts howthe strategies and objectives are connected.
6. Marketing Plan Timeline. Create a timeline for your plan where you detail the start and enddates for each strategy and tactic. You must include a one-page figure/chart/image of thetimeline. You can be as creative as you like to create the timeline.
Specific Formatting Instructions
ï· Compile all of the above parts into one PDF document to upload to the appropriatelocation on Canvas.
ï· Please use single spacing and 12-point Times New Roman font for the text portions ofthe document.
ï· Use appropriate headings, subheadings, and spaces between sections, as well as propergrammar, spelling, etc.
ï· For any other elements, you can be as creative as you desire.
ï· Be sure to include the 1-page figure/chart/image that shows how your strategies areconnected to your objectives.
ï· Be sure to include the 1-page figure/chart/image of your marketing plan timeline.
ï· Include in an Appendix the following two assignments (that should have been completedearlier in the semester):o Product/Audience Match Strategy assignment
o Personal Marketing Strategy assignment
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