This analysis report should only including Amazon’s business level strategy and corporate level strategy. Please answer following questions based on concepts provided in PowerPoints.For business level strategy, is it overall cost leadership, differentiation, or focus? What are advantages and pitfalls of this strategy? How does the strategy improve Amazon’s competitive position vis-a-vis the Porter’s five forces? What’s the stage of industry lifecycle? For corporate level strategy, what’s Amazon’s diversification strategy and how is it helpful? Is it related diversification or unrelated diversification? If it’s related diversification, are there economic of scope, market power, vertical integration, and pooled negotiating power”¦? If it’s unrelated diversification, are there corporate parenting, restructuring, and portfolio management (BCG)?
