Assignment Content

Scenario: You currently work as the marketing manager of your favorite company/organization and manage the success of one of its products or services. Your responsibility is to monitor the stages of the Product Life Cycle (PLC) and adjust the marketing strategies as needed for your product so that it can thrive for as long as possible. At each stage, you assess changes in the target market, determine changes that you need to make to the product or price strategy, and review the competition and profitability.Create a 10- to 15-slide (not counting cover slide or reference slide) Microsoft PowerPoint, Prezi, or Microsoft Sway presentation with speaker’s notes that covers the following criteria: