MKTG408 New Products Development & Value Proposition Design Paper

THESE ARE THE TWO BOOK WE USED IN OUR CLASS ( Value Proposition Design, Alex Osterwalder <<- I UPLOADED A PDF COPY FOR THIS BOOK HERE & Competing Against Luck) AND PLEASE DON'T USE ANY OTHER SOURCES IN THE WRITING. Your answer is worth 100 points. The rubric for it is as follows: – Thoroughness of coverage of concepts covered in the course: 25% – Accuracy of understanding of concepts as expressed: 25% – Logical flow of answer: 25% – Grammar, spelling and effective use of language to explain your position: 25% ______________________________________________________ You have been hired to manage the new product development process at a major consumer products company.The vice president of research and development comes up to you in the company cafeteria one day.She says this to you: "The other night my friends and I were having a few beers and came up with a new product idea for a solar-powered electric toothbrush. We did some sketches of how it might look and came to the conclusion that it could be manufactured by us at a reasonable cost. Moreover, we probably could get a patent on it. What do you think of the idea? Should we bring it out?" Based on all you have learned this semester about the new product development process, how would you go about answering her questions? "Place your order now for a similar assignment and have exceptional work written by our team of experts, guaranteeing you A results." Attachments 2019051312100620190512140741value_proposition_design (17 MB)