New Low-Cost Surgical Tool Could Help Patients in Third World:
Describe the innovation process leading to the development of the Xenoscope – the low-cost laparoscope.
How does it fit the needs of emerging markets?
What product development principles can you draw from this example for product innovation for emerging markets?
Bad Roads, Red Tape, Burly Thugs Slow Wal-Mart’s Passage in India. Watch the Indian Road Trip: Produce’s Long Haul to Market video before you answer the following discussion questions: (https://www.wsj.com/video/indian-road-trip-produce-long-haul-to-market/7F48862D-4025-437E-BA89-78EAF6FC0B5F.html?mod=WSJ_LifeStyle_VideoModule_2)
Compare the Indian vegetable distribution chain with that used in developed countries such as the US. What are the consequences for Indian farmers- the vegetable growers – and for consumers, of these differences?
How might Wal-Mart’s entry into Indian vegetable retailing benefit Indian consumers and the Indian economy?
Is Wal-Mart likely to succeed? Should it be entering the Indian market?
Amazon, to Win in Booming Rural India, Reinvents Itself:
How is Amazon adapting to the Indian market- to rural customers, poor roads, language and cultural barriers, lack of bank accounts and other impediments?
