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Pepsi Refresh Everything Campaign Case Analysis

Jun 7, 2022 | BUSINESS FINANCE,NEW YORK UNIVERSITY

Jun 7, 2022 | BUSINESS FINANCE,NEW YORK UNIVERSITY

Pepsi Refresh Everything Campaign Case Analysis

2 page analysis, including:

Introduction – setting the context of the case.
Analysis – What is The Refresh Everything Campaign? How did the team launch and develop this Project? Why did they decide to do this project? Is the project a good idea or not?
Conclusion – what was the key takeaways in regards to building brands.

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Attachments
20190625032053the_pepsi_refresh_project_a_thirst_for_change (975 kB)

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