Project Description:
In the
Consideration
stage (Project 5) you narrowed your choices to a Final Consideration Cluster.
In the
Choice
stage, consumers evaluate selected brands in the considered cluster via a
compensatory
process (weighing trade-offs between brands or versions, where the various qualities of the choices are
compared) to select the final one best alternative.
For this project, you will create a compensatory point system based on desired features, capabilities, or
qualities, and apply this compensatory point system to your Final choice Cluster from Project 5 to make
a final selection (choice).
Submit all of the worksheets below to the
Project 6 Dropbox folder on D2L
.
WORKSHEETS:
E.
COMPENSATORY POINT SYSTEM
F.
FINAL DECISION: APPLY COMPENSATORY POINT SYSTEM TO CONSIDERATION CLUSTER
G.
EVALUATION OF DECISIO