Our Industry is supermarket and my company is Target
There are some details which we have to write in the strategy paper. And I also put our studied content in this term for helping and the sample paper.( Hint: The sample paper focus on their industry but I just need focus on my company which is Target. This whole paper is about my company Target.)
Background and High level Overview (2-3 pages)
—a: Company Chosen(Target); Industry that company is part of”¦—c: Key differentiation – what makes your company different – today?—e: Your “Vision” for your company’s success in the future”¦how will it succeed? –- Competitive advantage
Market Industry Analysis (3-4 pages)—b: Competitive analysis (Porter): 1. Who are your current biggest competitor? 2. 5-factor review (or 4 E’s)
Customer Analysis: (2-3 pages)1. Who are your customers today?3.How or will your positioning change in the future?1. How are you priced vs. your competition?c: New products or areas of concentration?
Measurement of your strategy’s future success:(1- page)Examples: Sales, New products, Margins, New markets (geographic?), New customer segments