Trident University Chapter 17 Negative News and Crisis Communication Essay

write one negative message AND one short essay.
* Your negative messageshould demonstrate an understanding in the application of the negative messageprinciples from the background reading.
·Your short essayshould define and explain the negative principles you used from the backgroundreading, how you used them in your essays, and explain the importance and valueof the negative message principles you used.
Please pay particular attention to theprinciples outlined in Chapter 17: Negative News and Crisis Communicationwithin the Business Communication for Success ebook. http://open.lib.umn.edu/businesscommunication/chap”¦.
Experts differ on how to reveal possibleworkforce reductions. Should managers disclose the news indirectly and quietly?Or should they use the direct approach and announce loudly that they are takingforceful action to strengthen the organization in a dour economy? Some say thatexecutives should use bland language to minimize the public relations falloutfrom mass firings. Vague explanations and even corporate jargon may beappropriate to reduce the negative effect on remaining employees and onrecruiting new employees when the economy rebounds. Opaque language andeuphemisms may lessen the impact of layoffs.
Scenario:
Your company has decided to lay off 10 percentof its workforce to maintain profitability. Although every department hasparticipated in cost-cutting measures, expenses continue to mount, and salesare not where they should be. Your direct supervisor, Shirley Schmidt, hasasked you to draft an email that goes to the staff whose jobs are untouched by thelayoffs. The goal is to assure key employees that management is in control ofthe situation. You need to emphasize that your company maintains a strongstrategic vision, and that management is convinced of the firm’s rosy future inthe tech industry. Still, layoffs are necessary to make the company morefinancially stable. Ever mindful of its people, your company is taking allpossible measures to assist those who have lost their jobs. These reductionswill help make the firm stronger, says Schmidt.
In addressing remaining employees, your message should explain the bad news and strive to preserve employee morale. Decide whether to use the direct or indirect approach. Apply as many concepts as possible from the readings. After you’ve written the letter, write an essay describing how you used the ideas from the readings

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