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University of California – Berkeley on Strategic Marketing Case Study Work

Jun 7, 2022 | BUSINESS FINANCE, UNIVERSITY OF CALIFORNIA BERKELEY

Jun 7, 2022 | BUSINESS FINANCE, UNIVERSITY OF CALIFORNIA BERKELEY

University of California – Berkeley on Strategic Marketing Case Study Work

University of California – Berkeley on Strategic Marketing Case Study Work

Read Case Study: the brand report card” in HBR’s 10 Must Read: “On Strategic Marketing”. (from page 108)
Write 5 page summary of the case. The case study should be summarized, with real life business examples and your own personal critique.

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Attachments
20190608051338hbr_amp_apos_s_10_must_reads_on_strategic_marketing (5 MB)

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